New Line Strategy’s principals have deep experience in launching complex policy initiatives that gain attention and produce results.
Discriminatory profiling
Maryland in 2015 became the first state to fully adopt new federal guidelines prohibiting discriminatory profiling by law enforcement.
David Nitkin, principal of New Line Strategy, helped draft and edit guidance developed by the Maryland Attorney General, and executed a media and public affairs strategy for maximum attention, resulting in coverage in the New York Times and other national outlets.
David also participated in rolling out the guidance to local law enforcement offices, and tracking its implementation.
http://www.takepart.com/article/2015/08/26/maryland-leads-way-racial-profiling-restrictions
Sugar-sweetened beverages
Health-care advocates in Howard County, Maryland launched a public-health campaign to reduce the amount of sugar consumed by young people, particularly through sugar-sweetened beverages. The campaign was led by the Horizon Foundation, the largest not-for-profit public health advocacy group in the state, with Howard County government as a local partner.
The campaign kicked off in dramatic fashion with an event dumping a truckload of “sugar” showing the amount consumed by school children annually, and included internet, television, radio and print advertisements, as well as a “Better Beverage Finder” app that provided alternatives to sweetened sodas and other drinks.
County government banned sugar sweetened beverages from sale in public vending machines, kiosk and other outlets and at events.
The initiative was evaluated by health researchers, who produced a peer-reviewed article showing that the sale of sugary beverages declined at grocery stores in the county.
https://www.foodpolitics.com/wp-content/uploads/HoCo-Unsweetened-Article_JAMA-IM_2017.pdf
Regional broadband rollout
Howard County led a nine-county coalition in Maryland in applying for and receiving $100 million in American Recovery and Reinvestment funding to lay hundreds of miles of fiber optic lines to connect schools, health care facilities and other anchor institutions across 4,200 square miles in Central Maryland.
The initiative allowed local government officials to demonstrate technology leadership and drive innovation, while showcasing the partnership of federal officials such as Sen. Barbara A. Mikulski, who was instrumental in securing the funding and adamant in wanting to see results.